Cross-border exports set sail, braving the wind and waves

The first ring of the New Year's bell marks the end of 2023. When the dawn breaks over the horizon and the sun shines on the earth again, we welcome a new beginning with the best aspirations and hopes.

Standing at a new historical starting point, we will paint a colorful blueprint for development and sing the song of progress in a grand and passionate way. With the joy of harvest, the happiness of gathering, and the infinite desire and vision for the future, we gather here to seek common development and create a better future.

General Manager Li Muyuan delivered a New Year's speech

This year, we took "connecting health and comfort, serving quality life" as our mission, and jointly created a leading brand and a top 100 enterprise . We adhered to the people-oriented business philosophy, continuously optimized and built an excellent team, and made human resource development the focus of our work, actively cultivated talents and improved employee benefits, taking an important step for the company to gain competitive advantages and achieve sustainable development.

This year, we have exceeded our strategic goals and taken branding as our development path. We have concentrated our resources to continue to explore market segments and established brands in multiple market segments. During this year, multiple brands have achieved rapid growth, which indicates that our products and services have been recognized by overseas markets and trusted by consumers, and also laid the foundation for future brand development.

This year, we have taken brand operation, visual design and marketing as the three major selling points. We are currently operating more than 20 cooperative brands and have created several leading brands with annual GMV exceeding 100 million, covering 3C digital, fast-moving consumer goods, smart home and other categories. Eurose Design Studio provides visual design services for the localization of Chinese companies' overseas brands. The extensive global KOL resource network can help factories and brands establish cooperative relationships with key opinion leaders who have influence in various fields.

This year, while maintaining the rapid development of existing platforms, we also vigorously explored new platforms and new markets . We successfully expanded the Meikeduo and Southeast Asia departments, and began to explore the Latin American and Southeast Asian markets.

This year, we embraced the market with a more global attitude. We opened branches in Malaysia and Singapore, which provided a fulcrum for our future global layout. We also upgraded our office area in Shenzhen, moved to a larger and more comfortable 5A-level office building, and equipped it with an internal gym, so that our mission and vision of "healthy, comfortable and quality life" can also benefit our employees.

Excerpts from the 2023 Outstanding Team Awards

Excerpts from the 2023 Outstanding Individual Awards

The outstanding achievements in 2023 are inseparable from the support and help of every one of our current family members and friends. In the new year, we must unite with everyone and work together to create a better future.

The new journey is an expedition full of glory and dreams. With struggle as the pen, we write an extraordinary 2023; in the name of dreams, we embrace a hopeful 2024!

External Award Ceremony

Special guest band performance

Multi-talented staff members

The popular lucky draw session - the lucky winner gets her own iPad

Rich food area

Let us work together to make 2024 a breakthrough year!

Let us once again raise our glasses to a better future!